The eat smart kitchen designation---what does it really mean?

I am often asked by my guests what it means to eat smart and I have covered that topic in a recent post Eat Smart, Feel Good---Get your game on.  But, a few days ago I was asked, not to explain the meaning of eat smart, but rather, how does a restaurant earn the designation of eat smart kitchen.  The question stumped me and I took pause (which rarely I do) to think carefully how to answer that.  It never occurred to me that marketing the Bull as an eat smart kitchen, the first in the upstate, might lead someone to believe that there are others.  There are not.

The development of Beyond the Bull, an eat smart kitchen, took years of preparation that included a long and detailed marketing plan.  As part of the plan to differentiate the Bull from other restaurants, I decided to market it as an eat smart kitchen, a kitchen that produced food which promotes good health.  To me, that is eating smart.  Consequently, the kitchen at the Bull does not look like most restaurant kitchens.  There is no storage dedicated to canned goods, boxes or bottles, little freezer space for frozen foods, no shelving for sugar or flour and no deep fryer or microwave.  As an eat smart kitchen, the Bull eliminates refined grains, added sugar and bad fats, the three most harmful ingredients in the American diet.  

But, what a fantastic idea!  The customer who asked me that question was on to something.  What if there were others?  What if chefs joined together and participated in more eat smart kitchens?  So, as of the publication of this post, I am making it official.  I am creating a universal designation for eat smart kitchens---restaurant kitchens qualify if devoid of refined grains, added sugar and bad fats.  

Now, all we have to do is come up with a universal logo which when exhibited, conveys to consumers that behind this door, inside these four walls, lies an eat smart kitchen.  And, to any and all chefs who follow me here and on facebook, let me know of your interest in becoming a designated eat smart kitchen and we'll talk!  

Any ideas for a logo?  If so, send me your concept design for the eat smart kitchen logo, one that is easy to see from a distance or drive by, original and identifiable.  In the meantime, eat smart, America!

Buon Appetito e Buona Salute, Chef AngelaB

Beyond the Bulll (an "eat smart" kitchen)

233 W. Main St., Central, SC 29630
http://antiaginggastronomy.blogspot.com/
https://www.facebook.com/ChefAngelaB

https://www.facebook.com/BeyondtheBull